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Serious Engineering and Reliability- World Class for New Zealand Print
April 2007

New Zealand has had the luxury of having world class engineering at close to commodity pricing for many years and yet not many people have taken advantage of it or even know about it. Why is that, and what are we talking about here? We talk about the joint force of Supermicro and Compucon for New Zealand.

New Zealand has had the luxury of having world class engineering at close to commodity pricing for many years and yet not many people have taken advantage of it or even know about it. Why is that, and what are we talking about here? We talk about the joint force of Supermicro and Compucon for New Zealand.

The public may know about a number of famous imported brands but are not aware of Supermicro NZ or Compucon. The technology sector is however different and most people place both the Supermicro and Compucon names above the centre of gravity of the leading name brands. The situation as we have observed is a case of marketing over-shadowing engineering.

Supermicro is the engine behind most world class technology companies and those vehicles with Supermicro engines are not cheap at all. They may not be Porsche or Rolex, but Boeing 747 or Air Bus 340. They are highly heavy duty and dependable. Supermicro technology is based on serious engineering and have consistently passed the test of time. Compucon assumes a similar stance as the quiet workhorse behind the scene. The effort Compucon spends in technology development research, driver optimisation and production quality assurance is second to no other PC builder in New Zealand or maybe even the rest of the world. The effort produces results in the name of serious reliability. Despite the availability of serious engineering and serious reliability, not many people know about it - New Zealand is too small a market place for Supermicro to focus any advertising campaign on. We have to continue to work quietly in the background and those channel members who know about this pearl-in-the-hay secret will continue to have the edge. Very recently, a veteran IT service provider suddenly found that the Compucon SX Workgroup Server is cheaper to buy than upgrading a 3.0GHz Dempsey Xeon based name brand system to an equivalent spec. SX is based on the cool and effective Core 2 Dual technology whereas Dempsey is based on a less effective and outgoing technology.

The finding is a big and pleasant surprise but it is only there if you wish to find it.