| Digital Babies & Father |
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| May 2012 | |
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The 7th billion baby was born recently into the real world and he was not downloaded from the Internet. Our population took 400 thousand years to reach 2.6 billion in 1950. What have happened to make it jumped to 7 billion in 62 years? We can think of 2 reasons. The 2 world wars concluded in 1945 and babies started to boom as we all know. There have been more fathers than any time before. What fathers? Father of IP, Father of Management, and Father of Marketing, just to name a few. They are no ordinary fathers. Peter Drucker was born Austrian but spent most of his life in America as a teacher for professionals. He was a management consultant and advised a number of large companies. He coined the term Knowledge Worker to give rise to a new generation of people using the brain instead of muscles to achieve. He taught leaders to see specific events in a general lens. Specific issues are not always isolated but are linked in the background to give rise to a general phenomenon some time down the track. Vince Cerf is well known for his various contributions to the development of the Internet such as the TCP/IP stack that prescribes how various players in the Internet industry should work separately together. He contributed to the Internet naming and addressing. Philip Kotler is a university professor in marketing. He has defined 3 generations of marketing over the year. He believed that the current marketing approach should be conscience based. <Click on picture to enlarge>    Click to return |