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Stock Analysts on PC Industry in 2013 Print
January 2013

We are aware that the PC industry has been under restructuring for a few years and business in this industry will not be as usual in 2013.  The horizontally layered industry structure has gradually lost favour to tight vertical integration as far as consumer PC products are concerned.  Top and large vendors are not sheathed from the impact of industry changes and many of them have sunk multi billions of investments in acquiring companies that may give them a second spring.  Who have succeeded and who have not?  We do not know the answer yet but the stock market has reflected badly on companies that have a majority stake in the traditional PC industry.  This article contains some info that is indicative of the state of the PC industry and is a good read.  http://www.statesman.com/news/business/analysts-take-tougher-look-at-pc-market/nTsH8/

Traders in stock can change their bets easily but operators of business do not have the same luxury without going through a huge learning curve.  Can a dentist change to be a colon surgeon?  Can a mechanical engineer change to become an electronic circuit designer?  The degree of difficulty in change increases with specialisation, and yet it is specialisation that differentiates.   This is the sort of lovely dilemma we face everyday.

Most if not all our peers are positioned as system integrators or site service providers for customers.   The challenge to peers is to know which technology or supplier to believe for the foreseeable future.  Cloud computing and BYOD (bring your own device) are two in vogue.  A possible scenario is “one thousand tiny margins” as expressed by Hamish in our last Tech Briefing seminar.  Do we have other options?

The last Tech Briefing seminar has included a session on “Two Oceans of Digital IT”.  See this summary: http://www.compucon.co.nz/content/view/1486/296/.  The Internet onto which cloud computing and BYOD attach is becoming a consumer network. There are many other networks that are not consumer oriented but producer based.  One such producer network can be bigger than the consumer Internet.  Would those producer spaces offer opportunities to us?  Peers can stay in the existing position of site system integrators for customers but may like to find out if there is gold in producer spaces.  Be cautioned that producer spaces are not as easily reached as consumer spaces.

Compucon has invested and taken actions to diversify into 3 different areas of related technologies.  The core competence of the team has been in designing and building reliable desktop and server computers.  Now we are developing new expertise in big data systems, parallel computing systems, and computer vision systems.  Most of the technology involved would be more suited to producers, infrastructure builders, and MLB (medium to large businesses) than consumers and SMB (small to medium businesses).  Development progress is on schedule and the response has been favourable to date and in fact encouraging.  Two universities have talked to us about our parallel computing industry knowledge.  Large data system business is a step ahead and the market has rewarded us handsomely last year.  We will continue to work on the same agenda in 2013. 

Feel free to contact us for a discussion of your situation as desired.

 
Compucon Platinum 14 Blade - IPMI Initial Setup Print
December 2012
Before AC power is supplied to any of the power supplies please ensure an RJ45 network cable is connected to the KVM Console / IPMI module (also known as the CMM, Chassis Management Module).

Image

These are the default IP Addresses set for the CMM.

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Blade Page

The first BLADE option in the BLADE SYSTEM submenu allows you to check the status of
all the blade modules in the system including power status, KVM status, UID status,
error status and management. The command icons below the blade status list allows
you to perform various functions.

To perform a function, first click the box(es) next to the blade(s) you wish to issue a
command to and then click the command button below. You can also click on any of the
individual blades listed for a remote console that brings up a page with details about that
particular blade.

The last column for the Blade Status page table allows you to shutdown/throttle the CPU
power to a specified level when required power exceeds the system’s available power.
  • If it's set to 0, that blade will be shut down forcefully by the CMM
  • If it's set to 50, the CMM will send a signal to throttle down the CPU
  • If it's set to 100, the CMM will keep it running at normal speed

For further details please refer to the full Web-based Management Utility manual found here:

http://www.supermicro.com/manuals/superblade/web-based_management_utility.pdf

 

 
Peer Appraisals of Compucon, 2012-12 Print
December 2012

Background

1. There are 9 areas for peers to appraise the performance of the Compucon team.  The range of score is from 1 for the worst supplier to 5 for the best supplier in New Zealand.
2. We obtained 12 repeater appraisals and 4 first timer appraisals.  First timers would have dealt with Compucon for a long time but they attended this event and did this appraisal for the first time.  Several regular peers did not do the appraisals this time presumably because their actions of total support have made this written exercise redundant.              
3. Repeaters gave us 4.83 whereas 1st Timers gave us 4.80.  This means 1st timers have similar perception of us as repeaters.


Results


           
1. We scored A (distinction) on 6 performance areas out of 9.  This is the best appraisal result ever.  The best Compucon performance areas are Product Quality, Customer Service, Technical Service, Communication, Brand Equity, and Technology Direction.              
2. We scored B (credit) on 2 performance areas.  They are Range of Systems (4.83) and Pricing (4.72)              
3. Our lowest score is on Marketing Effort (4.54) although this score is not low at all relative to other players in the field.
4. In terms of trend, our best improvements are on Brand Equity (from 3.21 in 2007 to 4.93 this time) and Marketing Effort (from 3.71 to 4.54).  In reality, Compucon did put in extra efforts on these 2 areas over the year.
5. Pricing is a contentious area. We have improved slightly over the years but not linearly (from 4.30 in 2007 to 4.72 this time).  We are conscious of the needs to be price competitive. 


Specific Individual Remarks for Our Improvements:

Marcus: I prefer a bigger system build fee to incorporating engineering & testing charge in RAM and SSD prices etc.  Complete server packages pricing inclusive of drives and OS for a range of number of seats would be good.  (Response: Yes we will work on both issues in the New Year when our minds are clearer!)

Ratan: Keep on doing what you are doing.  What you are doing is very good compared to other players in the field. (Response: This is the sort of feedback we would like to get so that we know we are on the right track.  Thank you Sir.)

Kevin: There is a big shift towards notebooks and tablet computing which would be nice to have Compucon playing in this market space. (Response: Compucon is in business and infrastructure spaces and we do not wish to enter the consumer device space for reasons given in the Tech Briefing session.)

Several Peers provided very complimentary and supportive remarks on the appraisal form. Thank you Sirs

 
CASE 2U 8 HS SATA/SAS 740W BLACK Print
December 2012
SC825TQ-R700LP_spec.jpg
Key Features
1. 740W Redundant Power Supply - 80 PLUS, Platinum Level (94%)
2. 8x 3.5" Hot-swap SAS / SATA Drive Bays
3. 2x Fixed 3.5" Drive Bays
4. Adjustable Air Shroud
5. 7x Low-profile, Full-length I/O Expansion Slots
6. Power Switch & 6 LED Indicators
7. Full SES2 support is available with SAS motherboards and other compatible components.

Click Here to download chassis manual

Specifications
Form Factor
2U chassis support for motherboard size -
12" x 13", 13.68" x 13" E-ATX and 12" x 10" ATX
 
Processor Support
Supports dual, single Intel® / AMD processors
 
Dimensions
Height 3.5" (89mm)
Width 17.2" (437mm)
Depth 25.5" (648mm)
Gross Weight 52 lbs (23.6 kg)
Available Colors Black
 
Expansion Slots
• 7x low-profile full-length expansion slots
 
Drive Bays
Hot-swap 8x 3.5" SAS / SATA Hot-swap drive bays
SAS or enterprise SATA HDD only recommended
 
SAS / SATA Backplane
1x 2U SAS / SATA backplane w/ Enclosure Management
 
Peripheral Drives
DVD-ROM Slim DVD-ROM drive (Optional)
 
Front Panel
Buttons • Power On/Off button
• System Reset button
LEDs • Power LED
• Hard drive activity LED
• 2x Network activity LEDs
• System Overheat LED
• Power fail LED
Ports 2x USB Ports + DB9 COM Port (Optional)
System Cooling
Fans 3x 80x38mm 4-pin PWM Fans
 
System Monitoring
Chassis intrusion switch
 
Operating Environment (System)
Operating Temperature Range
  • 5°C - 35°C (41°F - 95°F)
Non-Operating Temperature Range
  • -40 - 70°C (-40° - 158°F)
Humidity Range
  • 8% - 90% (non-condensing)
Non-Operating Humidity Range
  • 5% - 95% (non-condensing)
 
Power Supply
740W (1 + 1) Redundant high-efficiency power supply with PMBus
AC Voltage
  • 100 - 240V, 50-60 Hz, 9-3.5 Amp
DC Output
  • 4 Amp @ +5V standby
  • 61.7 Amp @ +12V
With Power Distributor
  • +5V: 30 Amp
  • +3.3V: 24 Amp
  • -12V: 0.6 Amp
Certification
  • 80 PLUS Platinum
 
Regulatory (Power Supply)
Power Supply Safety / EMC
  • USA - UL listed
  • Canada - CUL listed
  • Germany - TUV Certified
  • EN 60950/IEC 60950-Compliant
  • CB Report
  • CCC Certification


Click here to return
S825TQ-R700LP
 
A View of 2 Oceans of Digital IT, 2012-12 Print
December 2012

Nikola Tesla invented Alternating Current and his invention allowed electricity to be transmitted over a long distance with reduced loss.  The reach of more users encouraged electricity to be generated on a bigger scale to achieve better economies.  We have ended up with power stations, transmission and distribution networks, and electricity consumers.   Proponents for cloud computing suggested that information heads in the same direction and the Internet is the transmission and distribution network of the information age.

Similar to electrical appliances, we will just have information devices like smart phones and tablets.  Instead of having our own servers and desktops, we will let our team members bring their own device and communicate with the clouds (data centres in dynamic locations). 

This view is too good to be true.  Is information like electricity which is a single well defined entity?  An organisation uses electricity for air conditioning and various machines without discerning where the electricity was generated or how it was transmitted.   Can we use data generated from anywhere for our own operation?  Yes and no and it depends on who we are.  Yes for consumers and no for producers.

The SKA Telescope (see a separate article under Outside the Square) will generate 10 times the amount of global Internet traffic in 2019 and 100 times in 2024.  It is going to make the Internet a dwarf as far as traffic is concerned.

In the meantime, we are hearing developments in smart metering and smart cities not to mention smart dust in warzones.  These developments will give us many more information systems that have their own network. 

More and more vehicles on the road are fitted with GPS navigation device.  Do we believe that GPS satellites are capable of collecting data from vehicles quietly in the background?  The vast amount of information they collect can be used for many purposes such as determining if a highway has got traffic jam or the distribution of traffic in a city at any one time.  These satellites are clearly another network different to the Internet.

To relate SKA, Smart Cities, and GPS satellites to the Internet, we are seeing the road transportation system as a better analogy than electricity utility model for the information age.  Let us call SKA and Smart Cities to be production or infrastructure communities.  We will then have consumers on one hand and production or infrastructure communities on the other hand and the Internet is a highway network joining them together.

Cloud computing and BYOD are therefore part of the story even if they go further ahead.

END

 
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